Representative Engagements- Individual coaching of attorneys, including creation of comprehensive practice plans and ongoing follow up initiatives for client development, visibility and collaborative marketing efforts.
- Strategic planning at the firm, practice group, and department levels, resulting in enhanced team performance and improved cross-selling across practices.
- Assisted with a restructuring to create firmwide departments and practice groups, including the operational considerations such as budgets, job descriptions for practice group leaders and a marketing department support model.
- Served as an outsourced marketing director for a multi-office firm of more than 100 lawyers. Worked closely with firm management, practice group leaders and individual attorneys on a full range of marketing projects including practice planning, response to RFPs, public relations and advertising, web site and blog development and target marketing campaigns.
- Retained to assist firms on a short-term or interim basis to provide additional support in marketing for employees on maternity leave or for special projects.
- Conducted marketing department assessments and marketing audits on behalf of clients to identify areas for improved efficiency, enhanced staffing models and a comprehensive review or marketing and business development initiatives.
- Retained by firms to assist on responses to critical RFPs with a high success rate for winning the work.
- Conducted client service interviews for AmLaw 100 firms and mid-sized firms resulting in the development of client teams, improved internal communications regarding work flow and additional work for the law firm.
- Worked with solo practitioners to establish a web presence, a blog, and marketing and business development plans.