With almost 15 years’ experience in legal marketing, Melissa Hoff provides her clients with customized consulting services that align with the firm’s needs and goals. She works closely with firm leaders and individual lawyers to develop business, strengthen client relationships, and channel resources to maximize impact on the firm’s bottom line.

Attorney Coaching

Attorneys respond best to focused, one-on-one conversations and career development programs that leverage their individual strengths. MBH Strategies' customized approach helps attorneys attain greater levels of accomplishment and satisfaction, and increases their contributions to the firm.

  • Leadership Development
  • Business Development
  • Lateral Integration and Attorney Onboarding
  • Transitions (new partners, retiring partners, new roles)
  • Work/Life Balance
  • Career Enhancement
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Contract Marketing Director

Many firms don’t have an in-house marketing professional to provide direction or assist with planning and other strategic initiatives. Melissa Hoff can help with a range of activities from marketing planning and execution, to special projects such as a new ad campaign or development of a blog.

  • Business Development and Cross-Selling Initiatives
  • Marketing Department Planning and Oversight
  • RFPs
  • Visibility and Communications
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Strategic Planning

To be effective, marketing efforts need to be targeted and well executed. MBH Strategies can develop a strategic plan that not only accounts for longer-term objectives but also provides concrete action items for the short term.

  • Firm
  • Practice/Industry Groups
  • Office
  • Individual
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Marketing Services

Many firms engaging in a special project or initiative find that they need specialized expertise to ensure success. MBH Strategies has the expertise to see projects of all sizes through to completion.

  • Branding and Corporate Identity Programs
  • Cross-Selling and Client Team Programs
  • Client Service Interviews
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Speaking & Training

Whether it's a law firm attorney retreat; an associate meeting; or an industry luncheon hosted by an organization, association or law firm, Melissa Hoff can present on a range of topics that are relevant to the legal community. Law firms are grappling with a host of issues that not only effect morale, but also strike at the heart of service delivery, which impacts the firm's bottom line.
  • The Five Pillars of Professional Services Marketing
  • Top 10 Themes from Client Service Interviews
  • Crucial Client Conversations
  • Lateral Integration Strategies
  • Strategies for Mentors and Mentees
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