To be effective, marketing efforts need to be targeted and well executed. There are many ways that firms can allocate their resources of time and money and results can be very difficult to measure.
MBH Strategies can develop a strategic plan that not only accounts for longer-term objectives but also provides concrete action items for the short term. Using a combination of attorney interviews, financial and billing data and other firm materials, Melissa Hoff helps identify key goals, next steps, and possible impediments. These are not plans that sit on shelves, but are dynamic and designed to evolve as market conditions change and new opportunities arise.
Having worked with firms of all sizes, Melissa can develop strategic plans at the firm or office level, for a practice or industry group, and for individual attorneys. Plans are designed with timelines, and identify who is responsible for each deliverable. In follow up meetings, we track progress, discuss follow up, measure success, and identify opportunities that position the firm and its lawyers to capture more work and greater market share.