Law firms today are looking for ways to be more strategic in their marketing and business development efforts, and that means working with attorneys, practice groups and firm leadership to clarify goals, identify priorities and remove obstacles to success. To achieve these results, top law firms are investing in their attorneys’ professional and business development skills. Read More ▶
Services
- Speaking & Training
- Whether it's a law firm attorney retreat; an associate meeting; or an industry luncheon hosted by an organization, association or law firm, Melissa Hoff can present on a range of topics that are relevant to the legal community.
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- Marketing Services
- Many firms engaging in a special project or initiative find that they need specialized expertise to ensure success. MBH Strategies has the expertise to see projects of all sizes through to completion.
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- Strategic Planning
- To be effective, marketing efforts need to be targeted and well executed. MBH Strategies can develop a strategic plan that not only accounts for longer-term objectives but also provides concrete action items for the short term.
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- Contract Marketing Director
- Many firms don’t have an in-house marketing professional to provide direction or assist with planning and other strategic initiatives. Melissa Hoff can help with a range of activities from marketing planning and execution to special projects.
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- Attorney Coaching
- Attorneys respond best to focused, one-on-one conversations and career development programs that leverage their individual strengths. MBH Strategies' customized approach helps attorneys attain greater levels of accomplishment and satisfaction.
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- Meet Melissa
- Melissa Hoff provides results-oriented, strategic consulting to lawyers and law firms. By working closely with firm leadership to understand the firm’s goals and needs, she can develop programs for lawyers and practice groups that align with the firm’s objectives and enhance individual performance. Melissa has broad-based experience developing marketing and business development programs for firms, practice groups and individuals; development of client retention and satisfaction programs; and visibility and branding initiatives. Her clients include National, AmLaw 100, mid-sized and boutique firms. Her breadth of law firm experience has shaped her ability to think creatively and to customize solutions for clients that not only drive the firm’s profitability, but align with its strategic vision and culture.
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Testimonials
- Melissa’s strong people skills and strategic insights and acumen fuel her success in her work with leading firms, regardless of size. She connects well with firm leaders, partners, associates and in-house marketing professionals, synthesizing and building on the strengths of each to build coherent and directed plans with strategies and action items that drive successful results. The quality of her work product is superb; I recommend her highly and without reservation!
- Peter Zeughauser, Founding Partner, Zeughauser Group
- I’d highly recommend Melissa to any attorney looking for marketing and practice growth assistance, and having come from a large firm, I know that her skills are equally applicable to solos, small firms, or large firms looking to sharpen their marketing and businesses.
- Doug Steding, Founder & Principal, Steelhead Law
- I thoroughly enjoyed working with Melissa both on a professional and personal level. If given the opportunity I would most definitely hire Melissa again—I rely on her sound judgment and industry expertise.
- Anush Alexander, Marketing Director, Miller Starr Regalia