Many firms don’t have an in-house marketing professional to provide direction or assist with planning and other strategic initiatives. Often, this role falls to the office administrator or another member of the firm who is interested in marketing, but may lack the background to provide critical recommendations and feedback to firm management.
Establishing a consulting relationship on a contract basis can be a cost-effective and long-term solution for many firms. Melissa has worked with multiple law firms in this capacity, including smaller boutique firms of under 50 lawyers to larger firms of over 100 attorneys in multiple offices.
To provide comprehensive marketing support, MBH Strategies has formed strategic partnerships with a team of professionals who can assist firms with website development, digital marketing and social media initiatives, public relations, graphic design and brand development.
Services Include:
- Business Development and Cross-Selling Initiatives: Investing in relationship building is critical to client development and firm success. Helping to identify connections and opportunities for collaboration—across offices or practice groups—can be a challenge in a law firm. MBH Strategies can help develop client teams and cross-practice/office initiatives that result in more business.
- Marketing Audits: Is your firm getting the highest return on current marketing and business development initiatives? A review of your materials and your marketing expenditures, combined with information about goals and objectives can help your firm get the most out of the resources invested.
- Marketing Planning: Whether it’s working with the managing partner or executive director, a marketing committee, a practice group leader, or an individual partner, developing marketing initiatives that are in synch with firm goals is critical to success.
- Branding and Digital Marketing: Visibility raises the firm’s profile and solidifies name recognition with your target audience. Our team can assist with social media and digital marketing, website development, and other visibility-raising initiatives.
- Training and Coaching: By working with attorneys at the individual or practice group level, we help attorneys develop action plans that align with firm goals, and execute on those plans.